Singapore Web DesignerThe Miele Guide Website Phase 1 » AEN—Designer & Consultant

Ate Media for Miele, client
AEN, art director / designer
Chua U-Zyn, Ajax, PHP, MySQL

Visit The Miele Guide

The Miele Guide will be Asia’s first truly independent regional restaurant guide when launched in October 2008, and also its most authoritative. The Miele Guide will rank and profile restaurants across the region’s major cities, categorized by country, city and cuisine, in a slim, indispensable volume.

Miele (pronounced ‘Mee-leh’) is a manufacturer of domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. Miele has always been a family-owned and run company, founded in 1899 by Carl Miele and Reinhard Zinkann.

Ate Media commissioned me to create the online counterpart of their soon-to-be-launched “The Miele Guide”, a printed volume showcasing Asia’s finest wine and dining. This first phase of the website features a email sign up feature which allow those with interest to sign up for news and updates. The website will also feature a membership system for voters and the judging panel. In later phases, a voting system will be in place for the processing and computation of votes.

The email sign up feature in phase 1 is powered by Ajax so that the sign up process is seamless and hassle-free. The sign up form is also designed to be compact and efficient so it fits nicely into a minimalistic layout.