Singapore Web DesignerNeverside Logo » AEN—Designer & Consultant

Aen Tan, art director
Neverside, client

Being part of the Macromedia Flash and Creative Staff of Tutorialforums.com, I was invited to head the creative direction of their latest project - Neverside.com.

As the Creative Director of the Neverside project, my 1st concern was the identity. Having been part of the staff for a long time, I am well-aware of the staff’s vision and direction. The administrator Mr Lockheart, Shawn R was very cooperative and supportive of my team.

The identity was created based on the concept of a thriving and dynamic community of creative amateurs to professionals. Neverside’s actual meaning was �Never being on neither side��, which meant the community is equally creative and tech oriented, where designers and programmers are equally vital. I created a mirror image of an �N�� symbol and then tilted it to represent dynamicism.

LINKS
http://neverside.com/