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Neverside Logo

10th July 2006 in Graphics & Prints, 1 comment  Share This  

Neverside

Aen Tan, art director
Neverside, client

Being part of the Macromedia Flash and Creative Staff of Tutorialforums.com, I was invited to head the creative direction of their latest project - Neverside.com.

As the Creative Director of the Neverside project, my 1st concern was the identity. Having been part of the staff for a long time, I am well-aware of the staff’s vision and direction. The administrator Mr Lockheart, Shawn R was very cooperative and supportive of my team.

The identity was created based on the concept of a thriving and dynamic community of creative amateurs to professionals. Neverside’s actual meaning was Never being on neither side, which meant the community is equally creative and tech oriented, where designers and programmers are equally vital. I created a mirror image of an N symbol and then tilted it to represent dynamicism.

LINKS
http://neverside.com/

1 comment/trackback

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    Jayson - Brazil on Nov 18, 06 – 6:28 am

    Cool

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