Fisheye Pictures Logo & Business Card
Fisheye Pictures, client
Aen Tan, art director / designer
Unique Press, printing
Fisheye Pictures is led by award-winning director Anthony Chen. Their latest short film Haze is headed for the Berlin Film Festival on Feb 17 as the first Singaporean short film to be selected to compete in the short film category. Along with the redesign of Fisheye Pictures identity, I have designed a series of promotional materials for the Berlin press during the festival. It was also time for a new business card to go with the rebranding exercise.
The card is printed on textured 300gsm “Village” premium stock. The logo at the back extends to the front of the card.
The logo is based on a Japanese calligraphy concept and uses 2 brush strokes and a dot to depict an eye within a fish or a fish within an eye, inline with the Zen philosophies of aesthetics I preach.




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Really simple businesscard design - DesignersTalk on Feb 02, 08 – 11:09 pm
[…] simple businesscard design Fisheye Pictures Logo & Business Card » AEN — Art Director What do you […]
Natali on Feb 03, 08 – 6:05 pm
what a classic design! well done!
I work at a business cards printing site - http://www.dcp-print.com and i think you should use your designs and upload them on printing sites
Aen on Feb 03, 08 – 9:22 pm
Thank you Natali. The design is actually for a client of mine therefore it will never appear on any printing sites, nor will any of my other designs.
Connecting News, Commentaries and Blogs at NineReports.com - on Feb 10, 08 – 2:05 pm
[…] major… yahoo! oscars news - Last Updated - Thursday February 7 Request a Trackback Fisheye Pictures Logo & Business Card Fisheye Pictures, client Aen Tan, art director / designer Unique Press, printing Fisheye Pictures […]
Cash Advance on Feb 25, 08 – 12:32 am
What makes the business card so special?
Aen on Feb 26, 08 – 6:38 am
The reason is within whom who thinks it is
Jarek Kowaczyk on Mar 30, 08 – 4:56 am
Very very nice :)