Singapore Web Designerdphotofolio Identity » AEN—Designer & Consultant

Aen Tan, art direction / design
dphotofolio, client

Mr Alvin Tan, a Singaporean Photographer had just started his photography agency �dphotofolio�� after tremendous popularity from his prior freelancing. Becoming a agency means the end of his image of a freelancer, thus he needed an identity that is professional, yet he did not want to be �too serious��.

From a felt-tip marker and a piece of white paper, the logo wass born. I reckoned my handwriting would be the best solution to the �professional yet not too serious�� image Alvin was looking for, playful and fun-loving.