SONY BRAVIA Paint Ad — Behind The Scenes
Some time ago, the SONY BRAVIA Paint Ad rocked the blogosphere. The ad was an enormous project that utilized massive amounts of paint for a grande vibrant display of color, and here’s how it was actually done. The Creative Directors of Fallon, the people behind the ad talks about the concepts, ideas and weather conditions.
330 Meters of Steel, 455 Mortars, 57km of Copper Wire, 1,700 Detonators.
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Bravia Fan on Dec 01, 06 – 10:55 am
That was a great ad. This video is really an eye-opener. Thanks Aen!
Vivi Lee on Dec 01, 06 – 10:57 am
I love colors so I love this ad! I think there isn’t enough paint though. The paint is kinda weak.
Mephe on Dec 01, 06 – 7:22 pm
Agree with Vivi. I do feel the ad, although already ultra grand with so much paint splattering around, is still not enough paint. When the paint gets splattered into smaller droplets, I can still see very much of what behind. I hoped to see splashes and splats and huge wallops of paint like a Tsunami instead of splatters, that would give it more impact.
Dave on Mar 14, 08 – 10:07 pm
Great ad. Bullshit post rationalized talking heads is a bit much.